Lindsey Minto
Manager, Revision Knee Marketing | International MBA from Purdue University and TIAS University
- Role
- Manager, Revision Knee Marketing at Stryker
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
Experience
Manager, Revision Knee Marketing
Dec 2023 — Present
Dedicated team leader focused on enhancing team performance through effective communication and coaching • Developed and executed global go-to-market strategy for Revision Knee new product launch; performing $20M ahead of go-to-market plan for 1st year, gaining 9.5% market share and outperforming targets for competitive mix, price and volume• Drove planning and execution for demand and financial plan acceleration to achieve full launch potential 2 years ahead of schedule in line with budget, margin and E&O targets • Lead 5-year global financial planning exercise for $288+M business; responsible for product lifecycle management strategy • Designed key technical and marketing materials to support global sales force and communicate complex technical messaging with the field, providing compelling brand and product launch messaging • Create annual marketing strategies and tactics to drive brand awareness and customer adoption in line with marketing and sales objectives; gather VOC and VOS to inform pipeline development and tactic execution• Big Picture Marketing coach; SWN and CRU Mentorship program; selected as Knee representative for companywide Strategic Pricing Initiative- Product Excellence Award Winner - Marketing 2024
Education
College of St. Benedict
Bachelor of Arts (B.A.), Biology, Communication
2009 — 2013
Purdue University Daniels School of Business
Global IMM MBA
2018 — 2019
TIAS School for Business and Society
Global IMM MBA
2018 — 2019
Saint John's University
Bachelor of Arts (B.A.), Biology, Communication
2009 — 2013
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