Lindsey Ford
Head of Brand Marketing - George Home and General Merchandise, Asda @Asda
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WORK HISTORY
Head of Brand Marketing - George Home and General Merchandise, Asda @Asda
GB
EDUCATION
The University of Huddersfield
History & Politics
Shelley High School
10 GCSEs
ABOUT LINDSEY FORD
As the Head of Brand Marketing for George Home and General Merchandise at Asda, I am deeply immersed in the fast-paced world of FMCG and merchandise planning. My role is pivotal in shaping and executing marketing strategies that resonate with our diverse customer base, driving brand growth and customer loyalty. With a robust background as Senior Manager in Category Planning, my approach blends strategic foresight with a keen understanding of market trends. The team and I have delivered substantial sales growth by prioritizing customer-centric decision-making and harnessing cross-functional collaboration to align with Asda’s ambitious business objectives.
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