Lindsey Bredin
Manager, Pension Communications @OMERS
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WORK HISTORY
Manager, Pension Communications @OMERS
Toronto, ON, CA
Team leader of three reporting to VP, Communications, recruited to strengthen team cohesion, expand data capabilities and elevate the profile of Pension Communications team as a strategic partner within OMERS. Recognized for driving culture, alignment and innovation across internal and external initiatives. Data analytics and reporting: Led the team’s use of performance metrics, segmentation and reporting resulting faster decision making internally and increased audience engagement. Event management: Led strategy and execution of OMERS largest member webinar for Pension Awareness Day, driving 10K registrants in 2023 and 15K in 2024. Partnered cross-functionally to deliver content, promotion and analytics that positioned the event as a cornerstone of member engagement. AI & ChatGPT– Increased efficiency and productivity in creative output by deploying AI-powered solutions in content strategy and copywriting, workback schedules, problem solving and data analytics.
EDUCATION
Trinity College Dublin
Bachelor (Hons), LLB , Law
ABOUT LINDSEY BREDIN
Leadership and team development: Revitalized demotivated elite agency team, leading to 100% retention of five team members over three years and securing four promotions within the team. ChatGPT and AI-tools: Early adopter of skilled prompt engineering to deliver accuracy in communications tone of voice and content alignment with strategic direction of business and internal stakeholders. Cross-functional collaboration: Pioneered first-ever member segmentation strategy, leading cross-functional collaboration with Products and Technology, PenBI, Member Services and Legal to secure buy-in on data-driven communications and build a shared understanding of the needs of members. Strategic storytelling: Created and launched the Global Messaging Library, a strategic communications tool designed to support executives and internal teams with ready-to-use narratives on complex and time-sensitive topics aligned to business priorities. C-Suite engagement: Recognized throughout my career for confident and persuasive communication style delivering high-impact presentations at executive briefings, employee town halls and industry meetings, translating communications strategy into compelling narratives to drive engagement. Digital engagement & content strategy: Led a data-informed overhaul of the digital experience for The Pension Blueprint podcast, aligning content delivery and platform design with user behavior insights. Strategic enhancements contributed to a 50% increase in engagement year-over-year. Passion and resilience: While working as a television producer, once crossed the Sahara Desert to secure a business interview, which went on to save the project!
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