Lindsey Brand

About Lindsey Brand

Group Creative Director with over a decade of experience leading culturally relevant, insight-driven work across social, branded content, media integrations, experiential, and emerging platforms.Known for transforming data and audience insights into powerful storytelling that drives real business results — blending creative strategy, social-first thinking, and innovation (including AI-enhanced workflows) to deliver high-impact campaigns.Proven leader of cross-functional teams spanning creative, strategy, media, PR, influencers, and technology to build modern brand experiences that connect with culture and perform in market.CORE EXPERTISE• Group Creative Leadership & Team Development• Social-First Campaigns & Integrated Brand Campaigns • Branded Content & Media Integrations• AI-Enabled solutions & Content Scaling• Integrated Campaign Strategy (Digital, Social, Experiential, Media, Film)• Cultural Insight & Trend-Driven Storytelling• Emerging Platforms (Gaming, media, Influencers)

Experience

1. Group Creative Director

   GALE

   Apr 2024 — Present · NY, US

   Lead creative strategy and execution across integrated campaigns for major brands, blending storytelling, social innovation, branded content, and media partnerships.Key Contributions- Drive culturally relevant, insight-led campaigns across social, digital, experiential, influencer, PR, CRM, web, loyalty programs and paid media- Lead and mentor multidisciplinary creative teams from concept through launch- Partner closely with media and strategy teams to design branded content and innovative media integrations-Champion modern creative processes, including AI tools for ideation, rapid prototyping, content adaptation, and production efficiency- Deliver high-performing creative work that balances culture, creativity, and measurable business impactNotable Impact- Led Bomb Pop gaming + media integration campaign driving 28% sales lift in two weeks - Spearheaded social-driven branded content experiences across emerging platforms including gaming and virtual worlds - Developed integrated campaigns recognized across Adweek, AdAge, Shorty Awards, and industry pressClients: Cotton Inc, MilkPEP, FOGO, Abbott (FreeStyle Libre US & Global), Wells (Bomb Pop, Blue Bunny, Halo Top), Perrigo, Old Dominion

Education

• Fashion Institute of Technology

  A.A, Communication Design

• Fashion Institute of Technology

  BFA, Advertising Design

Skills

• Graphic Design
• Advertising
• Indesign
• Typography
• Outdoor Advertising
• Photography
• Creative Strategy
• Interactive Advertising
• Corporate Identity
• Concept Development
• Graphics
• Art Direction
• Creative Direction
• Illustration
• Logo Design
• Adobe Creative Suite