Lindsey B.
Paid Media Manager @University Of Pittsburgh School Of Health And Rehabilitation Sciences
Signup · Get unlimited contacts
WORK HISTORY
Paid Media Manager @University Of Pittsburgh School Of Health And Rehabilitation Sciences
Pittsburgh, PA, US
Implements data-driven, targeted marketing materials and manages paid media campaigns- Responsible for executing social media and displaying ad strategies to achieve campaign goals and objectives- Manage advertising budgets totaling $300k+ and help implement reporting and tracking tools to produce regular reports on established KPI’s and data insights, and pivot readily to optimize campaign outcomes- Collaborate with other members of the Dean’s Office Marketing, Communications, Recruitment and Enrollment (MCRE) team to meet the unit’s goals and stay abreast of the ever-changing landscape of digital media- Set up technical tools to meet campaign needs through Facebook, Google Ads, Google Analytics, LinkedIn, Salesforce Marketing Cloud- Communicate weekly & monthly budgeting of media plans with project manager- Manage paid media expenses and reconcile budgets in a timely manner- Compile data-driven reports for measuring global leads and tracking ROI for different campaigns.
EDUCATION
University of Pittsburgh
Bachelor of Arts - BA, Media and Professional Communications
ABOUT LINDSEY B.
As a versatile digital marketing professional, Lindsey specializes in developing and…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.