Lindsay Trobel Hollis

Media Specialist @Mintz Hoke

Independently manage the day-to-day and collaborate with clients and internal teams to strategize and execute earned and paid media campaigns- Oversee budgets and execute paid social media campaigns on LinkedIn, Facebook, and Instagram from start to finish - In addition to paid social media planning, participate in traditional paid media planning to include print and digital media tactics- Write sponsored content and reports- Create ATBs and insertion orders, and work directly in self-serve platforms and with media partners to execute buys- Provide paid media recommendations to clients to meet goals- Draw on paid and earned experience to strategize and execute earned and paid media campaigns- Pitch press releases and feature stories to national, regional and trade journalists across print, broadcast and digital channels- Write, edit and proofread press releases, pitches, bylined articles, online content, etc- Arrange and facilitate interviews and editorial meetings with key journalists for clients\' spokespeople- Deliver analytics reports on public relations and social media, reporting on coverage, traffic, engagement, impressions, follow figures and other key performance indicators- Manage all aspects of influencer campaigns from start to finish, including budget tracking, contract creation, building posting schedules, and reporting on post-campaign results