Lindsay Surmacz

About Lindsay Surmacz

I specialize in producing coordinated confusion - bringing together diverse elements and rendering them in vibrant light, color, and sound. In other words, I make content that works and “cirques.” My career is rooted in this tradition of effective storytelling to diverse audiences over a broad range of media channels, with a knack for transforming complex ideas into clear, engaging narratives that connect.For 15+ years, I’ve built a multifaceted career in digital marketing, education, and performing arts. My specialties include content strategy, SEO, email marketing, campaign management, and cross-functional project leadership. I’ve written and optimized thousands of digital assets that helped clients in wellness, home improvement, education, and lifestyle industries land top-3 Google rankings and boost lead conversion. I’m also adept at translating analytics into actionable marketing strategies, scaling content output with AI frameworks, and aligning creative, paid media, and development teams around measurable KPIs.On the creative side, I’ve been a lifelong performing artist (percussionist, actor, aerialist, juggler, etc.). I founded Punk & Pie Circus and The Starry Messenger, two multidisciplinary performance-based brands that use circus arts to spark wonder, learning, and engagement. My time in the arts has made me as comfortable painting a set and producing events as I am managing a marketing campaign or a client portfolio.I’ve also worked inside leading institutions, including Carnegie Museums of Pittsburgh and the University of Pittsburgh School of Medicine, where I managed grant-funded programs, wrote 30+ published articles, coordinated international events, and managed partnerships across education, research, and community outreach.What ties it all together is my love for building connections — between brands and audiences, between science and story, between data and creativity. Whether I’m helping a client grow their digital footprint, directing a circus show, or producing content that bridges performance and analytics, my goal is the same: to elevate ideas and make them unforgettable.If you’re looking for someone who can combine creative problem-solving, marketing strategy, and multidisciplinary storytelling, let’s connect. I may even throw in a little juggle-drumming because why not:)

Experience

1. Member Board of Directors

   The Get Smart Group

   Mar 2025 — Present · Pittsburgh, PA, US

   Participate in governance and fiscal oversight. Consulting on marketing strategies and strategic partnerships. Serve on the Artistic Pathways Committee, dedicated to identifying community member strengths and pathways for artistic growth.

Education

• University of Pittsburgh

  Certificate in Digital Media

  2016 — 2018

• Purdue University

  Bachelor of Arts, Creative Writing

  2006 — 2011