Lindsay Riggs

About Lindsay Riggs

I’m a growth-focused marketing strategist and team leader with 17+ years of experience spanning nonprofits, higher education, professional services, and entrepreneurial ventures. I specialize in turning complex ideas and technical insights into clear, compelling campaigns that drive measurable growth.In my current role as a marketing consultant with Haley Marketing, I partner with staffing and recruiting firms across North America to develop and implement full-funnel marketing strategies that elevate brand visibility and generate measurable ROI. From digital campaigns to earned media, I thrive on designing omni-channel programs that move audiences from awareness to action.Previously at the United Way of Buffalo & Erie County, I built youth apprenticeship programs funded by federal and state grants for Western New York’s manufacturing and construction sectors. I collaborated with key stakeholders and investors to design and launch the program, and used integrated, multi-channel marketing to engage diverse populations and grow participation.I have led teams and mentoring talent, setting clear direction, and building brand identity and messaging guidelines that keep every channel on-brand. Whether leading product positioning, crafting research-driven messaging, or analyzing metrics like lead generation and retention, I combine strategic thinking with hands-on execution to fuel sustainable growth.Beyond my consulting work, I co-founded Buffalovebirds, an award-winning lifestyle brand that has partnered with more than 300 businesses and nonprofits to tell authentic community stories. I also own Fox & Wolf Social, a boutique social media agency that helps businesses show up online with confidence, strategy, and a sense of fun.At the heart of everything I do…whether mentoring a team, shaping a product launch, or advocating as a colon-cancer survivor.is a commitment to helping organizations and communities thrive through smart, data-driven growth marketing.

Experience

1. President Content Creator Social Media Consultant

   Buffalovebirds

   Mar 2012 — Present · Buffalo/Niagara, NY, US

   AWARDS-Buffalo Spree 2021 Best of WNY Winner: Best Instagrammer-Buffalo Spree 2017 Best of WNY Winner: Best Blogger (Independent)A social media influencer husband and wife duo that promotes tourism of the city of Buffalo, WNY, and outlying areas, educates followers on the region, and collaborates with local and national businesses. Buffalovebirds also works with national and international companies and businesses to discuss reviews, how products align with their lifestyle, and share with followers to educate. Beau and Lindsay talk about everything from life, parenting, home, fashion, beauty, fitness, and everything in between. As a marketing business, Buffalovebirds curates content and deliverables on social media to promote and engage customers leading to customer growth and ROI. Lindsay works with small businesses and large companies as a Social Media Manager to analyze their digital impact, develop growth plans, and create content for brand awareness.Lindsay is advanced in social media management with a focus on-Social Media Market Research-Key Performance Indicators (KPI\'s)-Google Analytics and SEO-Paid social media advertising-Trend Reporting-Social Platform Analysis-Corporate and Non Profit Blogging-Project Management-Social Business Development and Planning-Social Media Consulting-Featured in The Buffalo News, Visit Buffalo Niagara Visitor Guides, Invest Buffalo Niagara Guides, The Orchard Park Bee Newspaper, The Buffalo Brides Magazine, WKBW Channel 7, Buffalo Spree, WBEN Radio, Step Out Buffalo, WIVB Channel 4, Totally Buffalo, Buffalo Boss Babes, Step Out Buffalo for Business, and Spectrum News Buffalo-Past sponsors of Explore & More Children\'s Museum, Taste of Buffalo, and the Buffalo Home Show-Has partnered and collaborated with 300+ Western New York, national, and international businesses to create partnerships and collaborations.

Education

• Buffalo State University

  Bachelor of Science - BS, Pre-Ed

  2019

• Mercyhurst University

  Music Performance/Music Education, Flute

• Canisius University

  Young Professional Leadership I

  2015 — 2015

• The University of Sheffield

  Ethnomusicology, Ethnomusicology

• Murdoch University

  Nyungar Studies, Nyungar Studies

• Newfane Senior High School

  NYS Regents Diploma, English, Music, Science

Skills

• Marketing Communications
• Facebook
• Microsoft Power Point
• Evernote
• Apple Keynote
• Nonprofits
• Microsoft Office
• Sales
• Choral
• Wordpress
• Microsoft Excel
• Music History
• Chamber Music
• Performing Arts
• Event Planning
• Garageband
• Adobe Acrobat
• Orchestral Music
• Music Theory
• Music Performance
• Social Media
• Band
• Recruiting
• Finale
• Adobe Creative Suite
• Music Education
• Customer Service
• Data Entry
• Creative Writing
• Community Outreach
• Music
• Singing
• Flute
• Social Networking
• Social Media Marketing
• Conducting
• Fundraising
• Blogging
• Public Speaking
• Research