Lindsay Schallon

Editorial & Content Strategy Leader | Scaling Beauty & Fashion Brands Through Powerful Storytelling

Role
Director of Editorial Brand Storytelling at amika
Location
Brooklyn, NY, US
LinkedIn followers
500 followers

About Lindsay Schallon

Hey! Welcome. I’m a visionary editorial and content strategy leader with 15+ years shaping brand storytelling for industry icons like Milk Makeup, Glamour, and Seventeen. My superpower is turning big ideas into integrated campaigns that spark cultural conversations, drive engagement, and deliver measurable business results. Here’s what I bring to the table: • Editorial Content Strategy: Crafting narratives that build loyalty and scale brands • 360 Campaign Execution: From concept to GTM across paid, social, digital, retail, and experiential • Data-Driven Growth: Grew organic traffic by 92% through SEO strategy and insight analysis• Team Leadership: Building and mentoring high-performing creative teams • Culture-Driven, Inclusive Storytelling: Creating work that shapes conversations and makes an impact If you’re looking for someone to lead content strategy, elevate brand voice, and scale growth, let’s chat.

Experience

  1. Director of Editorial Brand Storytelling

    amika

    Oct 2025 — Present · New York, NY, US

Education

  • University of Missouri-Columbia

    Bachelor of Journalism, Emphasis in Magazine Editing, Minors in Fashion & Information Technology (IT)

    2011

Skills

  • Journalism
  • Facebook
  • Social Media
  • Pinterest
  • Proofreading
  • Editorial
  • Tumblr
  • Press Releases
  • Copy Editing
  • Ap Style
  • Magazines
  • Fact-Checking
  • Blogging

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Lindsay Schallon — Director of Editorial Brand Storytelling at amika in Brooklyn, NY, US | Unifers