Lindsay Schallon
Editorial & Content Strategy Leader | Scaling Beauty & Fashion Brands Through Powerful Storytelling
- Role
- Director of Editorial Brand Storytelling at amika
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lindsay Schallon
Hey! Welcome. I’m a visionary editorial and content strategy leader with 15+ years shaping brand storytelling for industry icons like Milk Makeup, Glamour, and Seventeen. My superpower is turning big ideas into integrated campaigns that spark cultural conversations, drive engagement, and deliver measurable business results. Here’s what I bring to the table: • Editorial Content Strategy: Crafting narratives that build loyalty and scale brands • 360 Campaign Execution: From concept to GTM across paid, social, digital, retail, and experiential • Data-Driven Growth: Grew organic traffic by 92% through SEO strategy and insight analysis• Team Leadership: Building and mentoring high-performing creative teams • Culture-Driven, Inclusive Storytelling: Creating work that shapes conversations and makes an impact If you’re looking for someone to lead content strategy, elevate brand voice, and scale growth, let’s chat.
Experience
Director of Editorial Brand Storytelling
Oct 2025 — Present · New York, NY, US
Education
University of Missouri-Columbia
Bachelor of Journalism, Emphasis in Magazine Editing, Minors in Fashion & Information Technology (IT)
2011
Skills
- Journalism
- Social Media
- Proofreading
- Editorial
- Tumblr
- Press Releases
- Copy Editing
- Ap Style
- Magazines
- Fact-Checking
- Blogging
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