Lindsay Hall

About Lindsay Hall

I am a dynamic and driven MARKETING PROFESSIONAL with 20+ years of progressive experience in traditional CPG marketing, brand management, and sports/entertainment marketing. I\'m a results-oriented leader with vast experience driving marketing strategy and lifecycle campaigns, creating marketing plans and budgets, and building collaborative relationships with clients and teams. I have a track record of hitting targets while also supporting business objectives. I have a strong planning and analytical background and experience boosting profit and revenue through data analytics, sound marketing strategies, and effective relationship and people management.MY SPECIALTIES: Empathetic communicator, both internally and externally, proficient at anticipating client needs, strategic thinking, and creative problem-solving. Emotionally intelligent leader, able to collaborate cross-functionally, focused on developing people and inspiring and guiding team members with a variety of working styles, personalities, and priorities. Reputation for persistence and adaptability developed through well-rounded marketing background. Exceptional interpersonal and organization skills, with the ability to adjust between taking a collaborative, consultative, or influential approach with internal and external stakeholders. Attentive to detail and able to work independently or collaboratively across departments and prioritize competing projects and deadlines in fast-paced environments. MY SKILLSET:Marketing Strategy & Operations | Team Building | Sports Marketing | Integrated Marketing Plans | Account Management | Brand Management | Data Analytics | Budgeting | Presentations | Decision Making | Multi-channel Marketing | Financial Management | Communications | Interpersonal Skills | Problem Solving | External & Internal Relationships | Business Development | Strategic Planning | Risk Management | Written & Verbal Communication | Diversity & Inclusion | Product Development & Organization

Experience

1. Sr Director, Performance Marketing

   NASCAR

   Feb 2025 — Present · Charlotte, NC, US

   I lead the direct to consumer marketing strategy and team that manages email (Adobe Journey Optimizer), SMS (Sinch), and direct mail across admissions (track), tune-in/awareness efforts, and user engagement on owned digital platforms. • Lead fan journey efforts including development of roadmap for launch, strategy and execution. • Work across departments to ensure consistent messaging and experience for fans. • Optimize plans based on reporting, key learnings and research.