Lindsay Robertson
Vice President, Communications, Marketing and Brand @Royal Alexandra Hospital Foundation
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WORK HISTORY
Vice President, Communications, Marketing and Brand @Royal Alexandra Hospital Foundation
Edmonton, AB, CA
To drive and promote the mission and overall brand awareness of the Royal Alexandra Hospital Foundation. Oversight and strategic development, execution and coordination of marketing communication and community engagement strategies and programs that build upon the foundation\'s relationships while also seeking to develop new relationships. To inspire philanthropic support for health and health research across stakeholder groups and communities, including external and internal audiences resulting in the advancement of our mission; to improve the health of all Albertans.
EDUCATION
Humber College Institute of Technology and Advanced Learning
Human Resources Management and Services
Seneca College
Human Resources Management and Services
University of Windsor
Honours Business Administration, Human Resources and Minor in Communications
ABOUT LINDSAY ROBERTSON
My specialities and breadth of experience include: Leadership and support in the development of materials that serve to grow and steward donor relations Experience as a spokesperson and ambassador Plan and develop written materials including donor reports, annual reports, media releases, Q & As, briefing notes and speeches for senior level executives Deliver measurements and analysis of effectiveness of communications activities Certified Inbound Marketing Professional Measurable Inbound and Outbound Marketing campaign creation and execution in a variety of industries Tactical marketer producing goal-achieving content and social media engagement levels Extensive use of all social media platforms including Twitter, Facebook, Google+, LinkedIn, and Instagram for multiple industry sectors Proficiency with social media metrics tools Hootsuite, SocialBro, Facebook Insights, and Twitter Analytics. Content creator for multiple digital media platforms and website development Competitor research & consultancy for inbound and outbound marketing plan creation Comprehensive knowledge in the development, and execution of SEO, SEM, and SMM Quality local citation building activities Proficient user of Moz Pro to perform SEO functions Completion of Google AdWords Fundamentals Exam Building and maintaining online advertising campaigns via Google AdWords (PPC and Display) Proficiency in Google Business Suite Google Analytics reporting and analysis Lead generation via digital media outlets Superior client relationship building and management skills Client sales management via daily use of Highrise CRM tool Human resources, including hiring, training and employee relations
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