Lindsay Guerra
Director of Group Optimization @Hilton Americas-Houston
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WORK HISTORY
Director of Group Optimization @Hilton Americas-Houston
Houston, TX, US
Lead strategic group business decisions that directly drive sales performance and exceed financial targets including REVPAR, RPI and YoY revenue growth-Partner closely with the Commercial Services leadership team to set annual budgets, adjust monthly forecasts, identify new revenue opportunities and communicate commercial outlooks to hotel executive leadership-Develop and execute local catering sales strategy in collaboration with catering leadership, setting pricing and space parameters that maximize revenue yield-Analyze financial KPIs, booking trends, and competitive data to optimize group pricing, contracting terms, and meeting space usage-Guide both short and long-term booking strategies through data-driven insights on lead volume, conversion rates, and market conditions-Screen and qualify inbound sales leads to ensure alignment with strategy and maximize sales managers’ productivity -Instrumental in reducing lead response time from 16+ hours to 9-10 hours on average in 2024-Manage and mentor the Commercial Optimization Manager to deliver high-quality reporting, analytics, and actionable sales insights-Function as a key point of contact for sales managers seeking direction on strategy and deal positioning
EDUCATION
Mohawk College
Associate's degree, Hospitality Management
SKILLS
ABOUT LINDSAY GUERRA
Dynamic leader with 20 years of progressive experience in hospitality sales, group optimization, strategy and high-value contracting. Proven ability to drive revenue growth, develop and lead teams, and align complex sales strategies with organizational goals. Trusted partner to execute leadership with a strong track record of delivering financial results, optimizing resources, and securing high-value business.
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