Lindsay Ostenson
SVP and General Manager of Core Targeted Brands and Creative Services @Better Being Co.
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WORK HISTORY
SVP and General Manager of Core Targeted Brands and Creative Services @Better Being Co.
Salt Lake City, UT, US
EDUCATION
University of Denver - Daniels College of Business
Master of Business Administration - MBA, Marketing
University of Colorado Denver
Bachelor of Business Administration - BBA, Emphasis in Marketing and Management
ABOUT LINDSAY OSTENSON
I’m a Marketing Executive with over 15 years of success strategically repositioning brands,rebranding products, and managing product and program launches in the health andwellness industry. Since working at a health and fitness center during my undergraduatedegree, I’ve had a passion for helping people reach their individual health and wellness goals.Throughout my career, the common connector between my roles has been an initiative todevelop research protocols that leverage direct consumer feedback to drive productdevelopment and marketing strategies and processes.As a Vice President of Marketing at Better Being Company, I lead a team of 20 and workcross-departmentally to optimize product development and marketing processes. I concept to launch operations, including consumer testing, product and programbranding, creative development, and sales, partnerships, and promotional initiatives for 15brands. I implemented process improvements that increased annual product launch capacityto 80+ products and reduced product development processes from 2+ years to under 9months.As a Senior Director of Brand and Products at Jenny Craig, I repositioned the brand as aneffective, customizable weight loss and management program backed by Nobel Prizewinning research. I led all creative campaigns and program launches across various channels,and I oversaw all consumer insight initiatives that supported portfolio restructuring toinclude upgraded and relevant products. In this role, I managed the development andrebranding strategy of a portfolio containing 100+ products, and I implemented efficientprocesses that reduced the concept to launch period by over 2 years.I believe businesses need a single-minded goal that makes them unique to competitors andthat everyone in the organization can believe in. My job is to find the reasons that make abrand stand out, market those ideas across channels, and provide consumers with optionsthat work for them as individuals. I’m also passionate about health and wellness outside ofthe office, where you can find me gardening, cooking healthy recipes, trying new healthyproducts, working out, and hiking with my 2 girls.Key Strengths: Team Leadership | Process Improvement | Business Growth | Sales & MarketingLet’s connect! Or email me at l••••••••@gmail.com
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