Lindsay McFelea

About Lindsay McFelea

As a Digital Marketing & Design Manager at COPFCU, I am passionate about leveraging innovative digital strategies and creative design to drive brand growth and enhance member engagement. With over 15 years of experience in Marketing in the financial services industry, I excel in developing and executing comprehensive marketing campaigns, designing visually compelling materials, and utilizing data-driven insights to optimize performance. My goal is to deliver impactful digital experiences that resonate with our members and support the credit union\'s mission to provide exceptional financial services.

Experience

1. Digital Marketing and Design Manager

   Copfcu

   May 2023 — Present · Cincinnati, OH, US

   Develop and implement multi-channel digital marketing campaigns to drive member acquisition, retention, and engagement.Design and produce marketing materials including email newsletters, social media graphics, web banners, and print collateral.Manage and optimize the credit union’s website, ensuring a user-friendly experience and high search engine rankings.Utilize analytics tools to measure and report on campaign performance, making data-driven recommendations for continuous improvement.Collaborate with cross-functional teams to ensure consistency in messaging and branding across all digital platforms.

Education

• Northern Kentucky University

  Bachelor of Science, Marketing

  2006 — 2011

Skills

• Adobe Creative Suite
• Customer Service
• Microsoft Office
• Marketing Communications
• Facebook
• Crystal Reports
• Marketing Research
• Social Media
• Marketing Strategy
• Business Development
• Digital Marketing
• Advertising
• Email Marketing
• New Business Development
• Social Networking
• Social Media Marketing
• Online Advertising
• Event Management
• Marketing