Lindsay Hill

About Lindsay Hill

Visionary business executive with 30 years of success as Creative Director for startups to Fortune 500 companies. A change agent who has counseled C-level executives, marketing managers, and digital marketers to build scalable solutions breaking through branding challenges. Energized by implementing solutions that amplify the delivery and resonance of marketing messaging including print, digital, and out-of-home environments. Talent recruitment, development, and retention expert.Throughout her career, Lindsay has directed, produced, and won over 20 national awards for creative solutions to global clients in consumer, hospitality, lifestyle, corporate, nonprofit, and public sector markets including Fidelity, CitiStreet/Voya, Liberty Mutual, PUMA, Reebok, Hewlett-Packard, MGH, GE Foundation, Neptune Oyster, Puro Gusto, Canadian American Standard Hemp, RevClinics, The City of Boston, Newport Restaurant Group, and COJE Management Group and others. Lindsay\'s work in the cannabis sector includes notable collaborations with the likes of Sharon Stone, Johnny Depp, Wyclef Jean and Steven Tyler.Lindsay takes pride in her ability to portray a client’s corporate culture in a concise yet creative style, helping to build scalable and inventive solutions to break through branding challenges. Her holistic experience spans a wide variety of mediums and executions, including brand identity, packaging, digital, print, and placemaking environments. She approaches problem-solving with an eye for the consumer journey, focusing on thoughtful UX/UI design that drives action.In addition to her role as Creative Director, Lindsay is a teacher, lecturer, professional mentor, and portfolio review panelist at Mass College of Art & Design for the Graphic Design Certificate Program. She also has hosted critical creative thinking workshops on topics such as the integration of compelling content and impactful UX design.ACCOMPLISHMENTS• Increased conversions by 25% through custom multichannel campaigns.• Led and delivered solid, data-driven digital strategies and execution for national and international clients, making them profitable and attractive YoY.• Directed over 100 digital campaigns using insights and data-driven strategies to help clients attain and exceed campaign goals. 11:1 overall Marketing ROI.• Managed all aspects of multichannel campaigns including innovation, development, and implementation.• Raised revenue 80% in 16 months through winning and building relationships with new key clients.• Recruited, trained, and retained over 25 employees over 30 years.

Experience

1. Principal Creative Director

   Lindsay Hill Design

   May 2022 — Present · Southcoast, MA, US

   Visionary business executive with 30 years of success as Creative Director for startups to Fortune 500 companies. A change agent who has counseled C-level executives, marketing managers, and digital marketers to build scalable solutions breaking through branding challenges. Energized byimplementing solutions that amplify the delivery and resonance of marketing messaging includingprint, digital, and out-of-home environments. Talent recruitment, development, and retention expert.ACCOMPLISHMENTS• Over 20 national awards won for creative solutions to global clients in consumer, hospitality, lifestyle, corporate, nonprofit, and public sector markets including Fidelity, CitiStreet/Voya Financial, Liberty Mutual, PUMA, Reebok, Hewlett-Packard, Mass General Hospital, GE Foundation, Neptune Oyster, Puro Gusto, Canadian American Standard Hemp, RevClinics, and more.• Increased conversions by 25% through custom multichannel campaigns.• Led and delivered solid, data-driven digital strategies and execution for national and international clients, making them profitable and attractive YoY.• Directed over 100 digital campaigns using insights and data-driven strategies to help clients attain and exceed campaign goals. 11:1 overall Marketing ROI.• Managed all aspects of multichannel campaigns including innovation, development, and implementation.• Raised revenue 80% in 16 months through winning and building relationships with new key clients.• Recruited, trained, and retained over 25 employees over 30 years.SKILLS• Creative Direction, Branding, Brand Management• Full Life Cycle Creative Project Management• Creative Strategy, Positioning, Messaging• Digital, Print, OOH Marketing Content Initiative Development• Strategic Partnership Builds• Integrated Digital, Promotional, Lead Generation Marketing Direction• B2B and B2C Marketing Campaigns• Strategic Communication• Talent Recruitment, Development, and Retention• Vendor and Media Management• Workshop Facilitation

Education

• UNH Peter T. Paul College of Business and Economics

  Bachelor of Science - BS, Business Management and Marketing

  1982 — 1986

• Harvard Extension School

  Philosophy of Art

Skills

• Illustration
• Art Direction
• Newsletters
• User Interface Design
• Advertising
• Digital Marketing
• Logo Design
• Visual Communication
• Posters
• Direct Mail
• Indesign
• Art
• Catalogs
• Social Media
• Typography
• Graphics
• Sales
• Strategy
• E-Commerce
• Packaging
• Integrated Marketing
• User Experience
• Marketing Strategy
• Brochures
• Event Planning
• Social Media Marketing
• Quarkxpress
• Concept Development
• Marketing
• Layout
• Corporate Branding
• Adobe Illustrator
• Creative Strategy
• Leadership
• Adobe Creative Suite
• Interaction Design
• Online Advertising
• Corporate Identity
• Marketing Communications
• Graphic Design