Lindsay H.

About Lindsay H.

I’m a marketing leader with 15+ years of experience owning integrated, lifecycle, and influencer-driven programs for national retail and consumer brands. I specialize in translating business goals into end-to-end marketing strategies that drive acquisition, engagement, and long-term customer value.Across my career, I’ve led campaigns spanning email, web, mobile, social, influencer, and in-store channels—often serving as the connective tissue between strategy, execution, and results. I’m most at home owning programs from discovery and planning through launch, optimization, and post-campaign reporting, while managing budgets, timelines, and cross-functional stakeholders along the way.Most recently at BSM Media, I served as the primary client lead for influencer campaigns, developing proposals, recruiting and managing creators, overseeing content approvals, and delivering performance-driven wrap reports. Previously at Office Depot, I owned customer lifecycle and loyalty initiatives for a national rewards program, driving 40% enrollment growth and leading a transition to digital rewards fulfillment that generated ~$900K in annual savings.I’m especially energized by roles where marketing, data, and customer experience intersect—and where strong execution matters just as much as strong strategy. I bring a practical, hands-on leadership style and thrive in fast-paced environments where clarity, accountability, and results matter.

Experience

1. Customer Marketing Manager

   Your Money Line

   Mar 2026 — Present · Indianapolis, IN, US

Education

• University of Illinois Urbana-Champaign

  Bachelor of Science - BS, Apparel and Textile Marketing Management

  2003