Lindsay Ghrist

About Lindsay Ghrist

Marketing automation leader with a proven track record of designing and executing data-driven digital marketing campaigns that drive lead generation, nurturing, and scoring, enhance brand awareness, and improve customer retention. Skilled in leveraging Eloqua and Salesforce Marketing Cloud to transform customer interactions through personalized, automated digital communications that deliver the right message at the right time.Adept at evaluating campaign performance using data-driven insights and analytical frameworks to optimize impact and solve business challenges. Passionate about using marketing automation to create a competitive advantage, ensuring organizations stay ahead by delivering smarter, more efficient, and highly personalized customer experiences.Experienced in leading teams, fostering cross-functional collaboration, and aligning marketing automation strategies with broader business goals to maximize efficiency, engagement, and revenue growth.

Experience

1. Senior Manager, Marketing Automation

   Bloomberg Industry Group

   Jul 2022 — Present

   Chosen by marketing leadership to lead the newly established Marketing Automation team at Bloomberg Industry Group, driving strategy and execution. Led the successful implementation of Salesforce Marketing Cloud. Collaborates cross-functionally with sales, engineering, and marketing teams to align strategy and execution, ensuring seamless integration across departments. Implements data-driven lead scoring and nurturing models to enhance lead qualification, improve conversion rates, and streamline collaboration with sales teams for follow-ups. Develops targeted segmentation and dynamic personalization strategies, optimizing content for increased engagement and campaign performance. Ensures compliance with email regulations, including GDPR and CAN-SPAM, by implementing data governance best practices. Establishes UTM tracking and attribution frameworks to measure campaign performance and optimize marketing effectiveness.

Education

• James Madison University

  Bachelor of Arts (BA), Communication Studies and Spanish Language Studies Minor

• American University

  Master of Business Administration (MBA)

• American University - Kogod School of Business

  Master of Business Administration - MBA

Skills

• Marketing Automation
• Email Marketing
• Editing
• Customer Service
• Outlook
• Marketing
• Wordpress
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• SEO
• Eloqua
• Microsoft Word
• Microsoft Office
• Sales
• Web Analytics
• Word
• Account Management
• Ap Style
• Online Marketing
• Excel
• Spanish
• Problem Solving
• Marketing Strategy
• Communication
• Indesign
• Search Engine Optimization (SEO)
• Public Relations
• Press Releases
• Lead Generation
• Management
• Leadership
• Marketing Communications
• Facebook
• Salesforce.com
• Social Networking
• Social Media
• E-Commerce
• Writing