Lindsay Rogers
- Role
- Brand Strategist at MRM
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Lindsay Rogers
I took a couple photography classes in high school and realized I didn’t just love taking…
Experience
Brand Strategist
Sep 2022 — Present
Transitioned the General Motors’ vehicle purchase programs positioning from a “discount” program to an “appreciation” program by developing comprehensive brand playbooks, briefs for creative evolution, and a roadmap to integrate within the General Motors buying and ownership journey. Tested and executed new messaging guidelines for creative targeted at unrepaired Takata Airbag Recall General Motors vehicle owners by developing personas, contributing to the design of a research plan for concept testing, and participating in focus groups.
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