Lindsay Hickey

About Lindsay Hickey

I’m a marketing leader who builds energized, high-performing teams that turn complex robotics and automation technology into clear, compelling market stories that drive awareness and generate demand. Over the past 10+ years in the high-growth B2B supply chain tech industry, I’ve led corporate rebrands, major product launches, and full-funnel go-to-market strategies that deliver real business impact. My leadership style is rooted in positivity, communication, and developing people. I bring energy and optimism to teams, help individuals build confidence in their strengths, and create environments where collaboration and momentum come naturally. I’m known for connecting dots across functions, translating complexity into clarity, and growing marketers into thoughtful, strategic leaders.🤝 I believe great marketing comes from teams who feel supported, challenged, and excited about the work. I build cultures where people and performance grow together – fueled by curiosity, new ideas, and a healthy dose of fun :)

Experience

1. Senior Director of Marketing

   Onward Robotics

   May 2022 — Present · Pittsburgh, PA, US

   As the head of marketing at Onward Robotics, I lead a small but mighty team of three tasked with bringing a game-changing fulfillment automation technology to market in creative and impactful ways. Brought in to overhaul and up-level the marketing function as the business went through a critical strategic pivot. Tasked with building a marketing org from the ground up in order to take the company from “stealth mode” to the go-to-market launch of a new product portfolio within first year. Oversaw and executed complete corporate rebrand from IAM Robotics to Onward Robotics, including new company name, logo, website, mission/vision/values, and brand identity, focusing corporate messaging, naming, and brand elements on the \"human side\" of a highly-technical robotic solution. Built comprehensive marketing strategy and 3-year plan to increase brand awareness and generate leads. Launched omnichannel campaigns including digital marketing, paid ads, content and email marketing, media and analyst relations, social media, event marketing, and more. Developed strategic marketing plan and managed $1M+ marketing budget based on business objectives. Planned, executed, and measured marketing program spend and ROI with a “fail fast, fail forward” team mentality. Recruited three high-performing senior marketers in product marketing, growth marketing / demand generation, and brand / creative; onboarded 10+ creative marketing agencies and freelancers to extend team reach and capacity.

Education

• John Carroll University

  Bachelor of Arts - BA, Communication