Lindsay Marks
Association Development & Marketing Communications @ TNG
- Role
- Association Development Representative at TNG Consulting
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Lindsay Marks
Focused on using data-driven marketing and personalized engagement strategies to grow…
Experience
Association Development Representative
Jul 2024 — Present · King of Prussia, PA, US
TNG enhances the safety of schools and workplaces by offering comprehensive solutions to eliminate violence, discrimination, and misconduct. I steward and develop memberships for TNG\'s associations - the Association of Title IX Administrators (ATIXA) and National Association for Behavioral Intervention and Threat Assessment (NABITA)- through strategic marketing and concierge-level client support.• Employs strategic outreach and software to identify and engage potential members, including educational institutions, professionals, and organizations interested in ATIXA and NABITA• Cultivates relationships with members to address needs and encourage retention/upgrade, offering enhanced benefits, resources, and concierge-level service.• Develops and executes campaigns to promote virtual event attendance, leveraging digital platforms to reach a broad audience.• Collaborates with the events team to drive attendance at in-person events, utilizing targeted outreach and promotional strategies.• Develops relationships with members, providing personalized support and delivering value-added services to enhance satisfaction and retention.• Utilizes data to track membership trends, registrations, and engagement, informing strategies for maximum impact.• Reports to marketing while serving an integral role within the associations department, creating synergy and opportunity for both teams• Collaborates cross-departmentally to ensure smooth delivery of products and services
Education
Penn State University
Bachelors of Arts, Print Journalism and International Studies (Spanish and English)
Hunter College
Master of Science in Education - MSEd, School Counseling
2019 — 2021
Universidad de Sevilla
Language and International Studies
2011 — 2011
McDowell High School
General Studies
2004 — 2008
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