Lindsay Broveleit

About Lindsay Broveleit

I make agencies healthier and clients smarter.Currently VP, Managing Director, I lead client services, integrated marketing, brand and content strategy, experience planning, and multi-channel activation. With a dual-background in both agency and client-side marketing, my expertise is grounded in multi-faceted marketing, brand and content strategy, customer experience planning and integrated campaign activation. I enjoy simplifying complex business challenges and rolling up my sleeves in pragmatic form. Having served an array of industries – incl. CPG, manufacturing, foodservice, entertainment, healthcare, education and more – I am at my best in a collaborative environment, where I can work with others to build positive experiences. Where I differentiate is through an ability to motivate and manage diverse teams and effectively lead complex program activation. With a trifecta in strategy, ops and creative, I combine left and right-brain thinking to move quickly, with intent, creativity and intelligence. In a role prior to that of VP, Managing Director, I served as Marketing and Content Manager at Gordon Food Service, where I led the in-house agency team, responsible for the development and activation of digital and multi-channel marketing and global content campaigns, including all aspects of the digital ecosystem. Direct reporting teams included marketing and creative ops, strategic planning, and program mgmt. With experience in B2C and B2B disciplines, I have 18+ years in strategic marketing (digital and traditional) and experience planning, 12 of which I’ve spent in senior and executive management roles. Well-versed in complex business situations and capable of driving success within an organization, I am results-oriented, an expert communicator and above all, a front-lines leader. Core competencies: Client services, integrated marketing strategy and activation, team leadership and change mgmt, brand strategy, content strategy and writing, omni-channel integrated planning and activation, executive creative leadership, customer/stakeholder mgmt, marketing ops/process/workflow, agency and in-house marketing operations and services development.Client Portfolio: 3M, Ecolab, General Mills/Betty Crocker, Kraft Heinz Company, Krusteaz Company, Red River Commodities/SunButter, Pitaya Foods, Oregon Fruit Company, Gordon Foodservice (corp. and private label/brand portfolio), Performance Food Group (private label/brand portfolio), Shamrock Foods, Kadant Manufacturing, Tennant Company, Ameriprise, PNC Bank, Schwan’s Company

Experience

1. VP, Managing Director

   Matato

   Apr 2018 — Present · Minneapolis, MN, US

   Head of client services, including marketing/branding, creative and content services, account management, strategic planning and project management; interface directly with client-side C-level and senior executives •Create marketing strategies and multi-functional experience and activation plans for client brands•Program lead strategic (owned, paid, earned) marketing operations for anchor accounts, incl. brand strategy, content and marketing / advertising campaign mgmt; lead business analysis and intelligence to inform client business growth •Multi-dimensional experience in progressive digital and traditional marketing programs, including inbound and outbound content marketing, web property dev, paid media, social, email, video and CRM/loyalty •Lead data-driven strategies through effective measurement, attribution and KPI management, in addition to driving 1P data mining efforts•Manage and support functional leads to focus on the success of the agency; cultivate a collaborative work environment, where work and life are in balance and employees are motivated and focused; perform as a change agent, responsible for developing progressive frameworks (e.g. AI integrations) •Act as chief marketing strategist and editor, leading the development, positioning, creative direction and execution for multiple clients; executive director for all branding and content generation, incl. short-form and long-form content, photo and video shoots, interactive media, and others•Evaluate existing operational processes and procedures and develop strategies and implementation plans to continuously improve, optimize, standardize and adapt all aspects of the marketing operation•Key contributor to agency blog and thought leadership positioning •Creative and technical writer; brand journalist; copywriter

Education

• University of Iowa

  BA, Journalism and English

  1998 — 2002

Skills

• Management
• Social Media Marketing
• Quality Assurance
• Team Motivator
• Sem
• Brand Development
• Marketing Communications
• Project Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Communications Planning
• Risk Mitigation
• Online Marketing
• Team Management
• Interactive Advertising
• Integrated Marketing
• Strategy
• Advertising
• Customer Service
• Digital Media
• Marketing Management
• Email Marketing
• Marketing
• Project Planning
• Digital Marketing
• Strategic Communications
• Team Leadership
• Customer Relations
• Search Engine Marketing (Sem)
• Internal Communications
• Interactive Marketing
• Account Management