Lindsay Branca

About Lindsay Branca

Combine right-brain creativity and insight with left-brain practicality and strategy – and you’ll get a uniquely innovative business writer with a fresh voice and a skillful approach to developing highly engaging professional content tailored to appeal to a wide range of audiences. I pride myself on crafting on-message, on-brand content that positively impacts customer perceptions and shapes brand reputation, often taking an unexpected approach to realize new, game-changing strategies for communications and outreach. My background is varied, and has given me a rich depth of experience; a kaleidoscope of expertise spanning technical writing, literary journals, creative marketing copy, social media content, website content, grants, proposals, internal/external newsletters, and corporate communications. I’m able to write in both a distinctive, recognizable personal voice or adapt my style to the needs of any type of content, using my broad history as the base for flexibility and adaptability. No matter your needs, I have a style to suit it, and a voice that reflects your goals. I’m also a meticulous editor, committed to quality and gifted with an exceptional eye for detail. I balance both the creative and the technical to shape structure, narrative, grammar, and style to produce finely-polished end results that reflect a talent for language and outstanding knowledge of multiple stylebooks, including Chicago Manual of Style and AP. Whether refining my own work to perfection or providing guidance to writer teams, I won’t let a single piece escape without a stamp of quality approval. Think it’s all typewriters and textbooks? Think again. I’m well-versed in the latest emerging technologies in content development and management, including leading-edge CMS. Innovatively savvy, technologically adept, and highly detail-oriented, I’m not just a writer; I’m a valuable asset, capable of working independently or in a team to advance corporate goals.

Experience

1. Internal Sales Director Rfp Writer

   BMO U.S.

   Oct 2018 — Present · Chicago, IL, US

   Accountable for supporting the Trust and Custody Services sales team in the development of competitive, winning sales proposals, presentations, and other sales-related materials. Analyze new business proposal requests, detail the overall requirements, and engage the appropriate subject matter experts (SMEs) as required. Interface with various internal and external parties for the development of solutions, business cases, pricing, and governance to ensure proposals are packaged and priced successfully. Project manage the hands-on development of proposals, utilizing BMO’s RFP Database (RocketDocs) and writing new content where appropriate to create a clear, concise, compelling, and customized response for each client or prospect. Maintain an efficient and effective RFP process resulting in on-time responses that are reflective of current product features and functionality, are technically accurate, visually appealing, persuasive and customized, often under tight timeframes. Assist the RocketDocs System Administrator in preparing, submitting, and uploading Compliance-approved database questions and answers. Created a New Hire Onboarding Guide, a BMO-specific Database User Guide, a Shared Drive Architecture Guide, and a Presentation Template Update Guide for team use and reference.

Education

• University of Rhode Island

  Bachelor of Arts, English

  2003 — 2005

• DePaul University

  Master of Arts, Writing and Publishing

  2009 — 2012