Lindsay Froman

About Lindsay Froman

Senior strategic communications leader with 20+ years of experience helping organizations navigate change, complexity, and growth through clear, human-centered storytelling.I’ve spent my career partnering closely with senior leaders and cross-functional teams to translate strategy into narratives that build trust, engagement and alignment — particularly during moments of uncertainty or transformation.My work sits at the intersection of executive communications, internal and employee engagement, and change communications. I’m known for influencing without hierarchy, serving as a trusted thought partner to leaders, and helping organizations communicate with clarity, empathy and purpose.While my background is rooted in large, global organizations, I’m especially motivated by opportunities that prioritize the human experience at work and in the world and that are grounded in values and social impact.I also integrate generative AI thoughtfully into my daily workflow to enhance research, ideation and storytelling — always with an emphasis on authenticity, humanity and integrity.I thrive as a senior individual contributor or small-team leader, where judgment, perspective and collaboration matter more than hierarchy — and where communications is seen as a strategic lever for trust and change.MS in Management Communications from Manhattanville College.

Experience

1. Talent Activation Strategy Leader

   IBM

   Apr 2025 — Present

   Focused on driving the strategic integration, adoption and activation of talent offerings across the employee lifecycle in a meaningful way. I collaborate with HR, business, and go-to-market teams to align programs with employee needs and business goals, ensuring a seamless, experience-driven approach. My work includes co-creating change and communications plans, using insights and KPIs, and shaping internal transformations into client-ready use cases.

Education

• Manhattanville University

  Master of Science - MS, Business/Corporate Communications

  2003 — 2006

• Yorktown High School

  High School

  1990 — 1994

• State University of New York Cortland

  Bachelor of Arts Communication Studies

  1994 — 1998

Skills

• Marketing
• Content Management
• Analyst Relations
• Content Development
• Content Strategy
• Web Content
• Web 2.0
• Communication Training
• Internal Communications
• Editorial
• Media Relations
• Messaging
• Strategic Communications
• Speech Writing
• Digital Marketing
• Press Releases
• Digital Media
• Intranet
• Corporate Social Responsibility
• Copywriting
• Integrated Marketing
• Communications Planning
• B2b Marketing
• Digital Strategy
• Crisis Communications
• Thought Leadership
• Newsletters
• Editing
• Marketing Communications
• Corporate Communications
• Web Content Management
• Blogging