Lindsay Willard

About Lindsay Willard

A creative director with over 20 years of design expertise in financial services, event…

Experience

1. Creative Director

   Lending Science Dm

   Jul 2025 — Present

   Combined creative leadership with a data-driven, strategic approach, in the fintech, lending, and insurance sectors. This role is responsible for overseeing creative operations and marketing strategy, ensuring all creative outputs align with business goals and are optimized for performance. Developed and executed creative strategies for all marketing and brand initiatives across multiple channels, such as digital, print, direct mail, and industry events. Ensured brand consistency and integrity across all creative materials and marketing channels. Oversaw the entire creative process, from initial concept development and brainstorming to final production and delivery. Leveraged data science and marketing analytics to guide creative decisions and optimize campaign performance. Monitored and measured the effectiveness of all creative campaigns using key performance indicators (KPIs). Collaborated with cross-functional teams (sales, product, analytics) and senior leadership to ensure cohesive and integrated marketing efforts.

Education

• Syracuse University

  Bachelor of Fine Arts (BFA)

  1996 — 2000

Skills

• Direct Mail
• Email Marketing
• Visual Communication
• Banners
• Adobe Creative Suite
• Catalogs
• Concept Design
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Concept Development
• Pre-Press
• Creative Direction
• Indesign
• Integrated Marketing
• Posters
• Mac
• Logo Design
• Business Cards
• Marketing
• Typography
• Packaging Design
• Art Direction
• Copywriting
• Photoshop
• Photography
• Corporate Identity
• Layout
• Corporate Branding
• Direct Marketing
• Outdoor Advertising
• Online Advertising
• Creative Problem Solving
• Illustration
• Graphics
• Advertising
• Collateral
• Digital Marketing
• Packaging
• Marketing Strategy