Lindsay White

About Lindsay White

With 10 years of sales / account management experience, my main area of expertise is driving eCommerce channel sales, market share and profitable growth for consumer product goods and healthcare brands.I also have vast experience developing new business opportunities with the execution of data driven, customer-centric strategy. Currently, my main areas of focus are as follows:• Maintain and build a strong customer network in the eCommerce channel• Develop shopper acquisition, retention and engagement strategies with the objectives of increased sales growth, profit• Work collaboratively across the organization to drive traffic growth to branded eCommerce pages while maximizing overall margin and profitability• Manage all promotion activities within budget and track to positive ROI• Leverage financial analysis, sales data, consumer insight studies and market data to create actionable business plans• Proactively maintain the eCommerce catalog (product UPCs, distribution, content/images)• In depth experience with new item set-up, plus best in class execution of new product launches • Collaboration with operations to ensure delivery of supply chain metrics, item level forecasting and production planning• Maintain expertise in leveraging eCommerce business tools, Search Engine Optimization (SEO) and digital marketing & media platforms• Conceptualize and communicate high impact sales and digital marketing opportunities to drive measurable results

Experience

1. Sr National Account Sales Manager, Ecommerce (Amazon Com)

   Abbott

   Oct 2015 — Present

   Brands: Similac, PediaSure, Pedialyte

Education

• Miami University

  Bachelor of Science, Studied Marketing, Leadership Management & Nutrition

Skills

• Sales Presentations
• Building Business Partnerships
• Consumer Insights & Trends
• Sales Operations
• Retail Category Management
• Technical Expertise
• Public Speaking
• Sales Analytics
• Broker Management
• Quota Attainment
• Customer Acquisition and Retention
• Sales
• Market Research
• Territory Growth
• Promotional Planning
• Brand Development
• Digital Marketing
• Marketing Strategy
• Quota Achievement
• Sales Management
• Retail
• Competitive Analysis
• Forecasting
• Management
• Account Management