Lindsay Tomaini
Account Executive, Media | Masters in Sports Management
- Role
- Account Executive, Media at NASCAR
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Account Executive, Media
May 2022 — Present · Charlotte, NC, US
Manage NASCAR Institutional advertising daily; create and send traffic instructions and formats unique to each television affiliate (FOX, NBC, & CW)• Construct traffic instructions that consist of every NASCAR race, race event re-airs, and practice/qualifying programming for the top three national racing series and plug-in specific • Create and send monthly radio instructions to Sirius XM & Motor Racing Network for NASCAR Channel 90 as well as 20 other stations so they are informed on which races and initiatives to promote• Make commercial codes for every commercial made in-house to then use to help assist in identifying which commercials to send to specific partners; use the platform Extreme Reach to manage the delivery of 30+ commercials a week to several television stations across the country• Assist in managing our college athletic partnerships by hosting partners at numerous tracks, leading activations at the schools, and sending various assets used for admissions and tune-in promotion• Work cross-functionally with internal departments and with outside agencies to deliver tune-in assets to be advertised on external platforms
Education
Texas Christian University
Bachelor of Science - BS
2016 — 2020
University of Florida
Master of Science - MS
2020 — 2022
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