Lindsay Petralia
Performance Marketing Manager, E-commerce @Walmart
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WORK HISTORY
Performance Marketing Manager, E-commerce @Walmart
Hoboken, NJ, US
Lead strategy and execution of all evergreen Display and Paid Social (DPS) campaigns, leveraging $55M budget to deliver $1.05B in US E-commerce revenue and a 1900% ROAS• Manage multimillion-dollar partnerships across Google, Meta, Microsoft, Criteo, TikTok, Reddit, and Pinterest, ensuring alignment with business objectives, audience optimization and consistently exceeding KPIs• Drove transformational growth across partner ecosystem: elevated 80% of partners to achieve ROAS of $20+, compared to historical benchmarks of $8-12, through rigorous testing, optimization, and data-led strategy• Develop and lead annual test-and-learn strategy designed to identify performance breakthroughs ahead of Holiday season, refining creative formats, audience segmentation, and bidding strategies• Collaborate with Product, Engineering, and Data Science teams to strengthen feed accuracy and automation, improving lower-funnel conversion efficiency by 25% and accelerating insights-to-action speed• Strategic Campaign Rotation (6-Month Assignment): Selected for cross-functional rotation leading seasonal campaigns; owned \'Mini Seasons\' pillar end-to-end, translating learnings into scalable playbooks
EDUCATION
Sacred Heart University
Bachelor's degree, Digital Marketing
SKILLS
ABOUT LINDSAY PETRALIA
Results-driven Performance Marketing Manager with 6+ years of expertise in digital activation, programmatic advertising, and Search Engine Marketing (SEM)/ Display and Paid Social (DPS) strategy. Proven track record of driving transformational growth, doubling Return on Ad Spend (ROAS) from to and GMV from $400M to $1.1B over 3 years through data-led optimization and strategic testing. Skilled in managing multimillion-dollar partnerships across Google, Meta, Criteo, Pinterest, Microsoft, and emerging platforms while collaborating cross-functionally to deliver measurable business impact.Happy to connect and discuss or help connect you with someone for a new opportunity
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