Lindsay Palmer

About Lindsay Palmer

Innovative experiential and event marketing leader with 6+ years of success driving brand engagement, lead generation, and measurable revenue impact through field marketing, large-scale event strategy, integrated campaigns, and high-touch client experiences. Known for operational excellence, creative problem-solving, and building collaborative relationships across sales, marketing, and executive teams. Thrives in fast-paced environments where flawless execution meets strategic planning.

Experience

1. Event Marketing Manager

   Oversight

   Feb 2022 — Present

   Plan and execute all events and webinars to support lead generation• Work directly with the director of marketing to support the efforts to drive a strong inbound marketing funnel.• Develop marketing campaign plans including but not limited to: content, ads, events and emails to support the demand generation campaigns.• Execute all demand and lead generation efforts including paid media, targeted landing pages, remarketing, events, email campaigns, and other digital marketing tactics to feed the overall strategy.• Support the efforts to scale our digital and paid efforts through the initiatives that drive website traffic and website conversions.• Track and monitor performance of demand programs that lead to conversions, and into SQLs (sales qualified leads).• Create and manage contact lists in Salesforce• Monitor and assist in the tracking, analysis and reporting on lead generation metrics and overall marketing KPIs, including following up with sales to make sure opportunities are being tracked and updated• Assist in the development of new strategies and manage marketing programs• Project manage and collaborate with the team to meet deadlines• Support Marketing team and perform other tasks as needed

Education

• University of South Florida

  Digital Marketing Certificate, Digital Marketing

• Kennesaw State University

  Bachelor of Science - BS, Communication and Media Studies

  2014 — 2018