Lindsay Mongillo

About Lindsay Mongillo

I am an accomplished professional specializing in the dynamic intersection of marketing…

Experience

1. Communications and Events Manager

   Unc Charlotte School Of Data Science

   Sep 2021 — Present · Charlotte, NC, US

   Manage social media content and engagement across the School of Data Science’s channels, including LinkedIn, Twitter, Instagram, and Facebook. Organically increased Instagram engagement by 79% and accounts reached by 51% within a 30 day span. Organically increased LinkedIn followers by 119% within a 30 day span, and increased impressions by 592% within a one day span.• Utilize Canva to design graphics for websites, social media posts, and TV screens on campus to market various events and student resources. • Create newsletters and email blasts targeted towards faculty, students, industry partners, alumni, and conference attendees and sponsors using Constant Contact. • Periodically revise website content using Drupal and WordPress. • Analyze marketing performance metrics on social media platforms, Google Analytics, and Brandwatch. • Engage in frequent communication and coordination with peers, internal and external clients, vendors, industry partners, guest speakers, and board members to ensure smooth delivery of two annual conferences, hosting approximately 400-600 attendees each. • Manage and oversee events on the day of, including problem-solving, welcoming guests, directing event set-up, and coordinating with vendors (catering, audio/visual, and sponsors). • Increased registrations for the Women in Data Science Conference by 57% from 2022 to 2023.• Work within budget parameters while planning event specifications and purchasing marketing materials. Forecast profit and losses for the following year • Supervise, lead and train marketing interns and graduate assistants. • Highly proficient in Google Suite and Microsoft 365.