Lindsay Davis
Director, Demand Generation & Marketing Technology Professional Solutions @HARMAN International
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WORK HISTORY
Director, Demand Generation & Marketing Technology Professional Solutions @HARMAN International
Northridge, CA, US
Lead global demand generation and marketing technology for HARMAN Professional Solutions, owning the web and email ecosystem across a multi-brand, multi-region portfolio.• Own the global strategy and governance for 13 brand websites, including JBLPro.com, Pro.Harman.com, Martin.com, Soundcraft.com, AMX.com, CrownAudio.com, BSSAudio.com, dbxPro.com, and LexiconPro.com.• Lead the global email marketing strategy for all HARMAN Professional brands, supporting product launches, lifecycle, training, and nurture programs at scale.• Oversee the marketing technology stack (web platforms, analytics, CRM/ESP, integrations) to ensure performance, tracking discipline, and actionable insights.• Partner with brand, product, regional marketing, IT, and executive leadership to drive scalable digital and demand programs.• Lead and develop a global digital team spanning web, email, analytics, and marketing infrastructure.
EDUCATION
California State University, Northridge
BA, Journalism and Political Science
SKILLS
ABOUT LINDSAY DAVIS
Strategic digital marketing leader with 20 years of experience driving measurable growth for global brands. I specialize in transforming complex challenges into clear, actionable strategies—leading initiatives across digital marketing, consumer engagement, content strategy, and executive decision-making. Currently, I oversee digital marketing for many of Harman\'s Professional brands (JBL Pro, Crown Audio, Martin Lighting, AMX, Soundcraft, BSS Audio, Lexicon Pro, etc.), managing high-impact website projects, SEO initiatives, and email marketing strategies that connect customers to the tools they need. I thrive at the intersection of data and creativity, ensuring every campaign aligns with business goals while elevating the customer experience. Colleagues know me as a collaborative leader who builds cross-functional momentum, simplifies complexity, and finds opportunities others miss. Whether crafting a seamless web experience, guiding a product launch, or implementing scalable digital solutions, I focus on delivering results that matter. Let’s connect if you’re passionate about customer-centric marketing, digital transformation, or creating strategies that drive meaningful growth.
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