Lindsay Melvaer

About Lindsay Melvaer

I’m a commercial leader with more than 17 years of experience at PepsiCo, focused on building high-performing teams, strengthening customer partnerships, and driving sustainable growth across complex retail environments.As a Zone Sales Director, I lead with a people-first mindset grounded in accountability, execution, and collaboration. My career has spanned sales leadership, strategic account management, and communications, giving me a broad perspective on how to align strategy, teams, and customers to achieve meaningful business results.I’m passionate about creating strong cultures where people feel empowered to lead, grow, and deliver their best work. My approach combines clear expectations with mentorship and trust — enabling teams to move fast, adapt, and consistently execute at a high level.I thrive in environments where operational excellence and long-term relationship building go hand in hand. Whether guiding teams through change, shaping strategy, or strengthening cross-functional partnerships, my focus remains the same: deliver lasting impact while developing the next generation of leaders.

Experience

1. Zone Sales Director

   PepsiCo

   Apr 2023 — Present · Boston, MA, US

   Lead a high-performing sales organization responsible for driving execution, customer growth, and operational excellence across a complex retail landscape. • Coach and develop leaders and frontline teams, building a culture centered on accountability, collaboration, and continuous improvement. • Translate company strategy into clear marketplace priorities, ensuring strong alignment between customer needs and business objectives. • Partner cross-functionally to improve execution, strengthen partnerships, and deliver sustainable commercial results. • Champion a people-first leadership approach that balances performance expectations with mentorship and team development.

Education

• University of Guelph

  Bachelor of Commerce, Marketing Management

  2007 — 2011

Skills

• Teamwork
• Competitive Analysis
• Demand Forecasting
• Grocery
• Sales
• Planograms
• Building Relationships
• Sales Presentations
• Merchandising
• Time Management
• National Accounts
• Consumer Products
• Team Building
• Forecasting
• Inventory Management
• Inventory Control
• Team Leadership
• Retail
• Snacks
• Leadership
• Consumer Goods
• Sales Management
• Direct Store Delivery
• Account Management