Lindsay McCarthy
Global Director of Brand Standards @Ace Hotel / Atelier Ace
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WORK HISTORY
Global Director of Brand Standards @Ace Hotel / Atelier Ace
Lead the development and implementation of brand standards across the Ace Hotel portfolio, ensuring consistent guest experience and core values across properties* Developed and maintain comprehensive brand standards decks covering design, service culture, guest touchpoints, amenities and operational execution* Partner cross departmentally with Design & Development, Operations, Marketing and Revenue to translate high-level brand vision into actionable frameworks, schedules and deliverables* Oversee brand compliance programs, including property audits and brand reviews, driving improvements in brand adherence and guest satisfaction scores* Analyze guest feedback, brand health metrics and competitive benchmarks to evolve standards and strengthen brand differentiation and perspective* Champion a culture of creativity, quality, innovation, and experimentation to evolve standards and better align with evolving guest preferences and market trends
EDUCATION
California State University Channel Islands
Bachelor's degree, Sociology
ABOUT LINDSAY MCCARTHY
Creative dreamer, brand builder, strategic thinker. There is always a better way.
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