Lindsay M. Weismann

About Lindsay M. Weismann

Broadly skilled in Product Management, Strategy, Marketing, and Finance through nearly twenty years of experience with IBM. Visionary team leader that inspires others to creatively solve problems and consistently over deliver on commitments. Industrious individual who pursued an MBA at NYU’s Stern School of Business while working full-time. Culturally astute and passionate world traveler who has visited more than 35 countries.

Experience

1. Program Director, Digital Channels, Guardium Product Management

   IBM

   Nov 2024 — Present · Boston, MA, US

   Directing a high performing team across Design, Marketing, and Sales to establish the digital channel to drive a funnel conversion of 25% through the buying journey from awareness to purchase• Advocated product improvements to fill competitive gaps, create product tiers, enable consumption-based pricing, and increase time-to-value to satisfy the requirements of SaaS digital buyers• Boosted product webpage engagement by 2.3x through a targeted LinkedIn social media campaign, new interactive demo, and refreshed webpage content improving prospects’ consideration experience • Shortened prospects’ time-to-value in the trial by building a guided onboarding experience coupled with an email nurture program to help users navigate through installation and to the points of differentiation • Developed a digital self-service buying process to accelerate procurement with a webpage pricing estimator that populates quoting detail into a purchase order for AWS or IBM marketplace fulfillment • Designed a cross-sell initiative for the sales team to acquire new clients targeting AWS small and medium enterprises with a high propensity to buy IBM Guardium data security products

Education

• Penn State University

  Bachelor's Degree, Accounting

  2002 — 2006

• NYU Stern School of Business

  Master of Business Administration (M.B.A.), Marketing and Finance

  2013 — 2016

Skills

• Marketing
• Strategic Planning
• Market Research
• Microsoft Excel
• Management
• Microsoft Office
• Sales
• Finance
• Microsoft Powerpoint
• Business Analysis
• Cross-Functional Team Leadership
• Marketing Strategy
• Financial Analysis
• Sql
• Financial Modeling
• Business Strategy
• Microsoft Word
• Team Leadership
• Data Analysis
• Strategy
• Competitive Analysis
• Leadership
• Persuasive Presentations