Lindsay Jump

About Lindsay Jump

Hi there I\'m Lindsay (or LJ). I lead organic social media and employee advocacy…

Experience

1. Social Marketing Content Specialist Ii

   HealthEquity

   Jan 2023 — Present · Omaha, NE, US

   Owns end-to-end organic social campaigns for all HealthEquity social platforms, including calendar planning and strategy, and content creation (design and copy)• Increased HealthEquity’s followers by 153% in first year with the company, and continues to double followers YoY• Takes complex finance and healthcare information and translates it into engaging content for our B2B, B2C, and prospective talent audiences• Maintains brand and regulatory standards, partnering closely with Legal, Compliance, Sales, Talent, and • Member Relations to ensure accuracy and consistency of information• Built, develops and owns our employee social advocacy program to share HealthEquity\'s purpose and products, while maintaining unified brand messaging. Provides weekly programming to teammates to support their online social pretense to gain leads in their respective industries• Collaborates with cross functional teams to develop and execute campaigns to generate external excitement around product launches, enterprise announcements, and company culture• Uses value propositions and customer profiles to position HealthEquity services and products in the marketplace through storytelling• Analyzes social sentiment and content results to gain insight into consumer behavior and perspectives toward HealthEquity to help with brand positioning• Adheres to strict visual and editorial brand standards to ensure brand consistency• Monitors social platforms to resolve member issues in a timely manner as part of the Social Cares program

Education

• University of Nebraska at Omaha

  Master of Arts

• University of Nebraska at Omaha

  Bachelor’s Degree