Lindsay Johnson

About Lindsay Johnson

Professional brand-to-consumer matchmaker, helping businesses connect with the right audience in the B2B, SaaS, tech, entertainment and agency sectors. I\'m obsessed with strategy, storytelling and fitting big ideas into small spaces. I\'ve created copy across just about every medium: websites, marketing collateral, social content, webinars, videos, blogs, thought leadership, direct response, video scripts, executive bios and more. I graduated from Rutgers University with a degree in English Literature and Theatre Arts, thinking I would go on to law school. Which is to say, I became a touring slam poet and sometimes working actor. Typical. Over time, my passion for poetry, communication and human psychology led me here, and I’m so grateful because I love it here. Outside writing, I like to throw living room dance parties with my two kiddos, cook elaborate meals that I’m often too tired to eat by the time I’m done, sniff and describe wine and, of course, go hiking.

Experience

1. Copywriter - 2022-2024

   Meevo Digital

   Jan 2022 — Present

   B2B, SaaS brand - cloud-based salon & spa management software* Develop and create marketing collateral across mediums on an ongoing basis* Strategized positioning for new software feature, MeevoPay, and wrote web content* Content: gated assets, guides, blog articles, email campaigns, social media captions and ads, webinars, web copy and more.

Education

• Rutgers University

  Bachelor's degree

• UCLA Extension

  Screenwriting