Lindsay Friedrich
Associate Director @Benlabs
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WORK HISTORY
Associate Director @Benlabs
Spearhead enterprise-level branded content and media initiatives across linear, digital, streaming, film, influencer campaigns, music video, and partnerships for clients including Tinder, Xfinity, Puma, Proximo, and JPMorgan.• Architect and scale revenue-driving tools that measure Cultural Relevancy and solve client challenges; tools have influenced planning, optimization, and investment decisions across accounts.• Partner cross-functionally with Product, Marketing, Finance, Sales, and Engineering to align campaign strategies with company-wide goals and develop integrated go-to-market solutions.• Serve as the on-set brand lead for international integrations, acting as a trusted partner to production, talent, and internal stakeholders while managing real-time logistics, approvals, and brand safety.• Build strategic foresight business recommendations based on industry signals and present to senior leaders• 5 years experience managing a team built on accountability, innovation, and strong client outcomes.
EDUCATION
University of Georgia - Terry College of Business
Certificate
University of Georgia- Grady College of Journalism
Bachelor of Arts (B.A.)
University of Georgia - Terry College of Business
Bachelor of Arts (B.A.)
SKILLS
ABOUT LINDSAY FRIEDRICH
Strategic partnerships and brand marketing leader with 10+ years of experience driving culturally relevant entertainment and media programs for global brands. Expert in client leadership, cross-functional execution, and data-informed strategy that delivers measurable business impact.
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