Lindsay Calder
Marketing and Business Manager - Education Management @Sk Education Solutions
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WORK HISTORY
Marketing and Business Manager - Education Management @Sk Education Solutions
Overseeing daily operations with meticulous attention to detail • Supervising, coaching, training, motivating and mentoring personnel, setting clear goals and expectations, providing relevant feedback and discipline as required • Delivering a high standard of sales, administrative, marketing and financial support • Customer service and liaison, building strong working relationships and effective communication channels with key stakeholders, resolving complaints and enquiries • Planning and implementing business and marketing strategies • Consulting and providing insight into all aspects related to delivering qualifications throughout Africa, including regulatory requirements, market insights and strategies • Working with The GED Testing Service and Essential Education online learning resources head offices in America on all aspects relating to the GED, from representing students, providers and regulators to vice versa, relaying messages from the GED to the wider market • Planning and managing team performance, skills development, talent, and culture to improve innovation, achieve efficiencies and increase competencies • Reading and interpreting technical documentation • Drafting, designing and distributing marketing for all products and services including website development, mass emails and social media • Drafting, designing, creating and updating multiple company and brand websites • Presenting webinars and presentations on services, including on behalf of the GED • Producing various reports, presentations, analyses, correspondence and other documentation • Performing as a strong member of a cohesive team with strict adherence to health, safety and statutory regulations, service level agreements, quality standards, governance processes and compliance requirements
EDUCATION
University of Johannesburg
BA with Honours in Corporate Communication
University of Johannesburg
BA in Corporate Communication
ABOUT LINDSAY CALDER
I am a skilled and experienced marketing specialist with a solid background in international education. Advanced business and technical acumen, along with excellent qualifications, ensure a firm understanding of effective processes and systems including resolving issues and implementing appropriate improvements, while enhanced liaison and negotiation skills allow for successful collaboration with stakeholders from many professional, technical and cultural backgrounds. Highly developed analytical expertise and problem solving, time-management and organisational skills guarantee precise attention to detail, exemplary performance under pressure and the ability to achieve tight deadlines in fast-paced environments. QUALIFICATIONS: • University of Johannesburg o BA in Corporate Communication o BA with Honours in Corporate Communication IT SKILLS: • Microsoft Office Suite - Excel, Word, PowerPoint, Outlook, Teams • Zoom • Canva • WordPress • Wix SPECIALIST SKILLS: • Marketing management • International education • Content creation • Website development • Business administration • Sales and marketing • Business development • Project management • Customer service and liaison • Human resources (HR) • Team leadership • Stakeholder relationship management • Public relations • Effective communication • Strategic planning • Organisation • Time management • Creative problem solving
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