Lindsay Auten
Marketing
- Role
- Marketing Program Manager at Microsoft
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
Experience
Marketing Program Manager
Aug 2023 — Present · Seattle, WA, US
Spearhead global marketing programs, collaborating with top-tier brands and hundreds of licensees to deliver impactful Go-To-Market strategies that increase brand awareness and affinity, while driving conversion for Minecraft Consumer Products and Partnerships.• Manage marketing programs and activations for over 200 partners, through cross-functional collaboration and internal and external alignment to achieve success and YoY growth • Work to scale the brand through agency partners and toolkits to successfully execute regional marketing campaigns that focus on audience expansion and engagement • Manage and support Beyond the Game Consumer Products Social Media Marketing Strategy and oversee creative concepting, production, and execution. Generated over 30M social impressions and increased shares and engagement by roughly 10% in 6-mos timeframe.• Led Marketing Campaigns with over 50 Domestic and International Retailers and top tier Brands to support the launch of A Minecraft Movie, the 15th top grossing Warner Bros film of all time.
Education
University of Wisconsin-Madison
Bachelor's Degree
1996 — 2001
Skills
- Creative Direction
- Merchandising
- Marketing Strategy
- Visual Merchandising
- Apparel
- Inventory Management
- Retail
- Sales
- Customer Service
- Leadership
- Marketing
- Fashion
- Brand Development
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