Lindsay Aust
Global Brand Marketing | Driving Brand Growth Across Vicks Wellness Portfolio @ Helen of Troy
- Role
- Director, Brand Marketing - Vicks at Helen of Troy
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Lindsay Aust
With over 18 years of experience in marketing, I lead transformative strategies to drive growth and profitability at Helen of Troy as Director of Brand Marketing for the Vicks brand. My work focuses on creating compelling brand strategies and executing impactful go-to-market campaigns across customer-facing platforms, aligning with the company’s growth objectives. Previous roles at across major brands honed my expertise in CPG-focused marketing, cross-platform campaign execution, and high-performing team development. My passion lies in creating disruptive marketing solutions that deliver measurable results while fostering collaboration and operational excellence.
Experience
Director, Brand Marketing - Vicks
Jul 2025 — Present · Boston, MA, US
Driving growth for one of the most trusted wellness brands by building consumer-first, omnichannel strategies that connect product innovation to real symptom relief. I lead brand, portfolio, and go-to-market strategy across retail and e-commerce, translating consumer insights into scalable growth, stronger conversion, and long-term brand equity.
Education
California State University, Fullerton
Bachelor of Arts, Political Science and Government
2001 — 2003
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