Lindey Allen
Digital Content Marketing Specialist | Sherwin-Williams
- Role
- Digital Content Marketing Specialist at Sherwin-Williams
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Lindey Allen
I\'m a digital marketer passionate about learning new things. In my role as a Digital Content Marketer, I primarily focus on website authoring and running out company campaigns. I utilize many different tools, such as AEM, Chat Meter, Jira, and Google Analytics. Many of these programs I was not familiar with prior to the role, but was able to learn in a timely manner. My ability to connect with other teams, keep tasks organized, and be willing to learn allow me to drive success. Let\'s connect! I\'m always open to meeting new professionals and exchanging ideas.
Experience
Digital Content Marketing Specialist
Nov 2022 — Present · Cleveland, OH, US
Support optimization processes for site content to ensure availability of accurate and consistent information across online customer experiences and touchpoints• Provide content authoring through Adobe Experience Manager (AEM) for all marketing, merchandising, and legal updates required throughout the website and transferring existing pages from previous program• Aided in increase organic traffic to the website YoY (+5%), logged-in users (+14%), conversions (+6bps), and retained users up to (+8%) in 2025• Partner internally and externally on projects to execute efficiently, maintain consistency, and demonstrate improvements• Compose Color of the Month initiative, using Figma for design purposes, updating appropriate page copy & creative, and adding to Google Posts• Facilitate and assist with multiple campaigns (Partner Collections, Colormixology Podcast, DIY Delivery, etc) throughout the full process of making briefs, carrying out specific tasks while communicating internally for approvals, requests, etc.• Aided in increase in organic traffic to the website Y0Y (+7%), an increase in organic clicks (+19% Y0Y), and an increase in total organic keywords Y0Y (60%) in 2024• Assists with the Canada – English and Canada – French sites, collaborating with teams to align pages with their unique capabilities, requesting translations and images, as well as reviews and QA/ADA checks
Education
Kent State University
Bachelor of Business Administration (BBA), Marketing
2016 — 2020
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