Linda Sughrue

About Linda Sughrue

There is power and efficiency in data and technology in media, but you need analytical, creative, and adventurous minds to leverage that technology to drive customer behavior and results.I started my journey working on letter packages and quickly stepped to the bleeding edge of new media targeting the right consumer with the right message where the message is most relevant – from direct mail email, banner ads, mobile programs, programmatic display and video, to CTV. Media planning and ad operations can be a grind, so I seek ways to improve organizational structure, roles & responsibilities, process, use of platforms, and automation to drive revenue, minimize errors, and reduce waste while focusing my team on their highest and best use and to drive employee retention and growth. My specialties include:• Organizational structure, alignment and process development from pre-sales through billing – with deep experience in customer success, client service, media planning, ad operations and level 1 customer support. • Sales operations: CRM system design, pricing, planning, margin management• Leadership and team development: onboarding, ongoing education, careerpathing, mentorship, setting and tracking to KPIs for focus and accountability• Driving operational efficiencies from pre-sales, through planning, delivery and billing for margin and cost management. • Technical competencies: Salesforce, Operative, DOMO, The Trade Desk, FreeWheel, dataxu, Amazon DSPAwards: Cynopsis Women in Media Operations Front Runner

Experience

1. SVP, Customer Growth & Retention

   Whip Media

   Apr 2025 — Present

Education

• Ithaca College

  BS, Theatre Arts Management

  1991 — 1995