Linda Schumacher
Focusing on Health, Family and Giving Back
- Role
- Vice President, Analytics and Data Strategy at Qualified Digital
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Linda Schumacher
As the Senior Vice President of Analytics and Data Strategy at Qualified Digital, I’m constantly curious about making data and technology work in harmony for businesses.Every day I get to do what I love - use analytics and digital technology to deliver the insights our clients need to optimize their customer experience - with a team of passionately curious experts. My goal is to help you close the gap between analysts, technical teams, and your business stakeholders.Over the past 15 years, I’ve combined a love for digital strategy with hands-on analytics expertise to deliver beautiful experiences for customers of brands you know including Google, Kaiser Permanente, Levis, Steve Madden, Bare Minerals, Clorox, Western Digital, and many you don’t. I am an Adobe Certified Expert and a Google Analytics Certified Consultant.Home base for me is Oakland, CA.
Experience
Vice President, Analytics and Data Strategy
Feb 2018 — Present · San Francisco, CA, US
I lead the Data Strategy and Analytics practice at Qualified Digital, a team of passionately curious digital experts. Reach out to me if you’re wondering how best to leverage digital data to make better business decisions. I can be reached at l••••@qualifiedigital.com
Education
University of Minnesota
B.A., American Studies
1990 — 1995
Skills
- Social Media Measurement
- Social Media Marketing
- Web Analytics
- Word Tracker
- Funnel Optimization
- Online Marketing Analysis
- Omniture
- Client Liaison
- Technical Project Leadership
- E-Commerce
- Team Management
- Data Analysis
- Sales Funnel Optimization
- Google Webmaster Tools
- Direct Marketing
- User Experience
- Marketing Strategy
- Reporting Systems
- Campaign Tracking
- Business Requirements
- Reporting & Analysis
- Web Analytics Implementation
- Seomoz
- Lead Management
- Database Marketing
- Business Process Design
- Project Planning
- Online Advertising
- Analytics
- Organic Search
- SEO
- Online Marketing
- Presentations
- Google Analytics
- Web Content
- Landing Page Optimization
- Concept Development
- Test Planning
- Technical Documentation
- Email Systems
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