Linda Rowe

About Linda Rowe

I’m a regional growth and engagement leader with more than 20 years of experience connecting people, strategy, and purpose across the healthcare landscape.Throughout my career, I’ve focused on initiatives that strengthen visibility, trust, and access — from expanding Geisinger’s Medicare programs and the 65 Forward model of care to supporting large-scale member engagement efforts across our region. My work blends strategic insight with authentic community connection to deliver results that matter.Earlier in my career, I helped drive growth across commercial and individual markets, including pioneering work during the early evolution of the ACA. That perspective continues to shape how I approach engagement and innovation across every line of business.I believe curiosity and adaptability are the real measures of leadership. Whether exploring new ways to connect with people or learning to use emerging tools like AI, I stay focused on how innovation can enhance communication — not replace it.Career Highlights• Supported market expansion and growth initiatives for Geisinger’s Medicare programs and the 65 Forward model of care• Contributed to enterprise-level member engagement initiatives designed to improve trust and satisfaction• Developed and scaled The Circle, Geisinger’s lifestyle publication for adults 55+, growing its readership from 10K to 39K in three years and mentoring the next editor to continue its success• Award-winning healthcare marketer (GOLD Healthcare Advertising & Aster Awards 2022, 2023)• MBA, University of Scranton (2023) – Strategic Marketing & LeadershipI’m passionate about improving health outcomes through meaningful engagement, authentic storytelling, and partnerships that bridge business strategy and community impact. Always open to connecting with leaders, organizations, and innovators working to reimagine how we serve and communicate with people.

Experience

1. Sales Manager, Medicare

   Geisinger

   Aug 2022 — Present

   government program sales lines, Medicare

Education

• King's College

  BA, Leadership and Global Dynamics

  2006 — 2013

• University of Scranton

  Master of Business Administration - MBA

Skills

• Time Management
• Public Speaking
• Creative Writer
• Microsoft Office
• Sales
• Process Improvement
• Hipaa
• Employer Groups
• Management
• Team Building
• Health Insurance
• Managed Care
• Ppo
• Creative Strategy
• Leadership
• Social Media
• Event Planning
• Insurance
• Adult Education
• Insurance Negotiations
• Microsoft Excel
• Medicare Part D
• Creative Problem Solving
• Medicare
• Crm
• Benefits Analysis
• Marketing
• Analysis
• Account Management
• Employee Benefits
• Retention Strategies
• Social Networking
• Customer Satisfaction
• Training
• Benefit Plan Administration
• Strategic Planning
• Employee Relations
• Negotiation
• Customer Relations
• Customer Retention