Linda Reaven
- Role
- Project Management Operations Writing Graphic Design Creative Content Executive Communications Eedi at AbbVie
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Linda Reaven
Contact -••••••••@gmail.com Praised as talented and dependable, I am a…
Experience
Project Management Operations Writing Graphic Design Creative Content Executive Communications Eedi
Mar 2021 — Present
Project Manager, Operations CommunicationsAssisted Operations executives with internal communications initiatives that helped increase understanding among stakeholders of how Operations drives business performance, employee engagement and a positive workplace culture. Responsible for delivering global communications that advance Operations’ ability to build/sustain its business narrative and role in AbbVie’s innovation and performance. Collaborated with key stakeholders to develop proprietary content for a wide variety of audiences. Identified internal/external opportunities to enhance awareness and understanding; developed written and graphic design content and oversaw execution of events, programs and initiatives. Wrote executive communications, function-specific content, and designed materials that supported initiatives related to change management, HR, corporate social responsibility and EEDI. Oversaw redesign and digital issue development for the bi-weekly newsletter including email dissemination to 13K+ global employees. Improved average open rate from 12% in 2020 to 41% in 2021 to 75% in 2022. Increased employee survey participation from 54% to 89%. Worked collaboratively with HR to create survey awareness. Managed planning and design of new Intranet site with Operations branding pulled through platform. Oversaw designers and developers that built elements for the home page and linked SharePoint pages. Generated and posted content weekly. Developed and executed communications promotion plan for launch/rollout and long-term engagement. Instrumental in raising >$2.25 MM in 2021 and >$2.5 MM in 2022 for various global charities during the Employee Giving Campaign. 2021 was a new Operations record and eight (8%) greater than 2020 actuals. Participation increased by 6% in 2022 and the function had its largest ever total. Responsible for design, content, posting and maintenance of communications channels for global Operations division.
Education
DePaul University
Certificate Program, Integrated Marketing Communications
Indiana University Bloomington
Bachelor of Arts (BA), Journalism and Graphic Design
Boston University
Master of Science (MS), Health Communications
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