Linda J. Porter-Cox

About Linda J. Porter-Cox

I work with boards, CEOs, founders, and senior leadership teams at moments when decisions truly matter—where complexity, incentives, risk, and long-term value creation intersect.My experience spans board governance, executive leadership, commercialization, and strategic advisory across consumer goods, retail, fintech, travel and leisure, and the full healthcare ecosystem. I’ve advised Fortune companies, high-growth ventures, and mission-driven organizations on strategy, innovation, growth, and organizational alignment—often in regulated, multi-stakeholder, or policy-adjacent environments.I bring decades of operating experience inside large global enterprises and complex systems, including leadership roles across brand management, sales, portfolio strategy, and innovation. I have worked at global scale with organizations such as Procter & Gamble, PepsiCo, Kellogg\'s, Covidien/Medtronic, and fintech platforms later acquired. This background informs a practical, incentive-aware approach to governance and decision-making—grounded in how organizations, markets, and people actually behave under uncertainty.This work is not about execution support or motivation.It is about judgment, clarity, and decision integrity when the stakes are real.Experience highlights include:Board Director, iDE (International Development Enterprises) – Executive Committee member and Chair, Funds Development Committee; advising a $50M global NGO on strategy, enterprise risk oversight, governance, and sustainable impact.Chief Commercial Officer, PotentiaMetrics – Leading commercialization of Ardynn, a real-world data–powered cancer advocacy and decision-support platform. Driving scale with a major U.S. health insurer and building payer, provider, and policy partnerships to improve outcomes, reduce low-value utilization, and enhance member experience.Founder & CEO, The AND Group – Advised Fortune and high-growth companies on strategic clarity, innovation, and execution. Known for translating complexity into momentum—aligning teams, sharpening propositions, and accelerating growth. Procter & Gamble (17 years) – Senior leadership roles across brand, sales, product development and value-chain innovation, contributing to new market development, category-defining launches and billion-dollar brands.I bring independent judgment, governance-minded thinking, systems perspective, and human realism to boards and executive teams navigating consequential decisions that must hold up over time.

Experience

1. Board Member

   iDE (International Development Enterprises)

   Apr 2018 — Present · Denver, CO, US

   Executive Committee Member; Chair, Fund Development CommitteeFormer Member, Marketing & Communications Committee; Programs CommitteeServe on the Board of Directors of iDE, a $50M global NGO operating across complex, multi-country environments. As a member of the Executive Committee and Chair of the Fund Development Committee, I provide governance oversight on strategy, leadership, enterprise risk, and long-term financial sustainability.Recently served on the CEO Search Committee, participating in a rigorous, board-led succession process that resulted in unanimous alignment across the committee, full board, senior leadership, and country directors. I also contribute to board-level navigation of external funding volatility and policy-driven change, helping the organization maintain strategic focus, resilience, and mission alignment amid shifting international development dynamics.

Education

• University of Central Florida

  BSBA, Marketing

  1983 — 1985

Skills

• Strategic Planning
• Growth Planning & Management
• New Product Development
• Product Portfolio Management
• Pricing Strategy
• Customer Experience
• Consumer Insights
• Segmentation
• Competitive Analysis
• Change Management
• Leadership Development
• P&L Management
• Customer Insight
• Product Development
• Marketing Strategy
• Coaching
• Business Strategy
• Crm
• Business Development
• Integrated Marketing
• Management
• Leadership
• Brand Management
• Marketing
• Cross-Functional Team Leadership
• Budgets
• Business Planning
• Marketing Management
• Consumer Products
• Market Research
• Market Analysis
• Strategy
• Management Consulting
• Entrepreneurship
• New Business Development
• Consulting
• Budgeting