Linda Ponikwia

Manager of Mass Markets @Dynegy

Cincinnati, OH, US

Lead mass market sales efforts responsible for acquiring and retaining customers through implementation of marketing programs targeting residential and small business customers. Responsible for pricing strategy, new program development, campaign development and promotion, as well as the advertising and web site coordination. Responsibilities include:• Define sales strategies and plan campaigns to acquire customers• Serve as the subject matter expert on the voice of the customer and competitive landscape• Driving revenue through multiple channel marketing

Wright State University

BS