Linda Pesonen
Deloitte Digital: Specialist Leader--Advertising, Marketing, & Commerce
- Role
- Specialist Leader (Senior Manager Equivalent)--advertising, Marketing, and Commerce at Deloitte
- Location
- Plymouth, MI, US
- LinkedIn followers
- 500 followers
About Linda Pesonen
Experienced, high-impact marketing executive offering complex problem-solving, marketing expertise, business acumen, and change leadership. Digital pioneer with an intense focus on customer insights, data-driven marketing, and growth-driven strategies that drive customer retention, profitable growth, and long-term customer value. Industry Experience: Automotive | Transportation | Life Sciences | Health Care | Financial Services | IT | Insurance | Electronics | Sports | Education | Non Profit | Consumer Products Core Competencies: P&L Management Brand Marketing. Digital Marketing Advertising Brand Positioning Cross-Company Collaboration Technology Implementation Customer Relationship Management Sales Leadership Workforce Management Coaching & Development Business Planning Budget Planning Market Research Sales Promotions eCommerce Customer Experience SEO SEM UX/UI Website Development Social Media Direct Mail Database Segmentation Audience Targeting Performance Optimization Analytics ROI ROAS Customer Acquisition Customer Retention
Experience
Specialist Leader (Senior Manager Equivalent)--advertising, Marketing, and Commerce
Nov 2021 — Present · Detroit, MI, US
Marketing strategy and operations leader supporting Automotive, Transportation, Consumer Products, Life Sciences, and Health Care industries. Providing broad expertise to help clients innovate, modernize, and transform to meet the rapidly evolving needs, preferences, and experiences of customers->Lead new business development, engagement planning, budgeting, and staffing->Deliver complex client engagements that implement creative business and marketing technology solutions for clients->Manage engagement metrics; identify and mitigate risks->Develop and maintain relationships with top decision makers at key clients; work across organization boundaries->Coach, guide, develop, and recruit talent including on-site recruiting at The University of Michigan->Provide input to and guide the development of industry POV’s and studies.
Education
Dale Carnegie Training Detroit
Certificate: Sales Advantage Class, Selling Skills and Sales Operations
2013 — 2013
University of Michigan
MBA, Concentrations in Marketing, Corporate Strategy
University of Virginia Darden School of Business
The Executive Program (TEP), Business Administration and Management, General, Certificate | 6-week on-site International Executive Education Program
Kettering University
BS Industrial Administration, Major-Marketing
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