Linda Parrotta
VP Strategic Engagement @Target Media
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WORK HISTORY
VP Strategic Engagement @Target Media
As VP Strategic Engagement of Target Media, I’ve spent over 20 years helping brands navigate change, embrace new media, and achieve sustainable growth. My philosophy is simple: strategy first, execution always. I’m passionate about mentoring rising talent and building partnerships that go beyond campaigns—because great marketing isn’t about impressions, it’s about impact.To learn more, let\'s connect or visit our website at https://targetmediausa.com/.
EDUCATION
Florida International University
BBA, Business
ABOUT LINDA PARROTTA
Results driven performance marketing leader focused on driving revenue through demand generation activities. Concentration on net-new acquisitions through the execution of creative and targeted multi-touch marketing and nurture campaigns. Support retention and up-sell efforts through account-based land and expand efforts. A natural storyteller, with a talent for crafting compelling content that resonates with target audience as content not only entertains and engages but also educates and informs stimulating high interest and engagement.Specifically known for developing and executing creative, targeted, and action-generating multi-touch, multi-channel campaigns.My extensive background in marketing combined with my innovative and data-driven approach allows me to continuously seek out new ways to optimize and improve marketing strategies and tactics for maximize results. No better partner to Sales Teams!Salesforce - Outreach - Inside Sales - Pardot - Hubspot - ZoomInfo - DriftSpecialties:* Start-up & Re-Start Environment* Brand Building/Positioning/Strategy* Marketing Strategy * Creative Strategy * Demand Generation* Lead Nurture/Drip Campaigns* ABM - Account-Based Marketing & Land & Expand* Social Media Strategy* Digital Strategy* Website Development* Content Strategy & Creation* Keyword/SEO research, writing* ICP/Buyer Persona creation* Customer Journey Marketing* KPI Metrics Management * CRM/Loyalty Marketing * Event Planning & Execution * New Product Launches* Change Agent* Team Leader/Developer * Expert Negotiator
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