Linda O.

About Linda O.

FRACTIONAL CMO l ANALYTICS l MARKETING l MARKET RESEARCH l STRATEGY l ADVERTISING l…

Experience

1. Fractional CMO Brand Strategy & Performance Marketing Leader, Founder Orr Consulting

   Orr Consulting, Llc

   Jan 2003 — Present · Cleveland, OH, US

   Seasoned Fractional CMO and strategy leader with 25+ years of experience scaling 8-figure brands in the DTC, SaaS, health/wellness, and B2B spaces through brand clarity and revenue-focused marketing. Specialize in positioning companies for their next stage of growth—whether that’s a rebrand, launch, or full-funnel revamp.Brand Strategy & Fractional Leadership-Drives rebrands, product launches, and growth strategy for companies across consumer, tech, and healthcare sectors-Leads cross-functional teams to execute omnichannel campaigns (paid, social, influencer, PR, B2B)-Trusted advisor for scaling companies seeking sharper messaging, stronger differentiation, and measurable ROI-Expert in brand naming, messaging frameworks, packaging, and creative direction-Upwork Expert-Vetted Top 1% freelancer with $1M+ earnings and 100% 5-star reviews-Contributor: Entrepreneur Magazine, Member: Harvard Business Review Advisory CouncilPerformance & Analytics-Develops custom KPI dashboards and marketing mix models A/B and multivariate test frameworks for CAC/LTV optimization-Aligns marketing analytics with business goals to increase efficiency and growth-Deep experience in Google Ads, Meta, LinkedIn, Amazon, and CRM dataResearch & Customer Insight-Leads quantitative and qualitative research (IDIs, surveys, brand equity, journey mapping)-Skilled in market segmentation (psychographic, demographic, behavioral clusters)-Uses research to inform—not just validate—strategic and creative decisionsSpecialtiesBrand Positioning • Go-to-Market Strategy • Analytics & Dashboards • Paid Media • Email & Funnel Strategy • Influencer & UGC • Research & Segmentation • B2B & DTC Marketing • Rebrands & Messaging

Skills

• Coaching
• Data Analysis
• Microsoft Office
• Sales
• Selling Skills
• Management Consulting
• Public Relations
• Business Strategy
• Teaching
• Time Management
• Entrepreneurship
• Market Research
• Editing
• Statistics
• Sales Management
• Leadership
• Teamwork
• Event Management
• Budgets
• Community Outreach
• Business Planning
• Staff Development
• Advertising
• University Teaching
• Online Marketing
• Forecasting
• Nonprofits
• Research
• Marketing Research
• Writing
• Marketing Communications
• Facebook
• Team Building
• Spss
• Customer Service
• Selling
• Higher Education
• Event Planning
• Leadership Development
• Analysis