Linda Lollo
Director, Global Social Media @The Goodyear Tire & Rubber Company
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WORK HISTORY
Director, Global Social Media @The Goodyear Tire & Rubber Company
Columbus, OH, US
Promoted to lead Goodyear’s global social media strategy and operations, overseeing all brand and sub-brand channels across regions. I manage an international team spanning community management, governance and operations, and analytics — driving alignment, engagement, and innovation across a global ecosystem.Key highlights:• Lead Goodyear’s global social media consolidation — uniting regional accounts, tools, and processes under one framework to strengthen consistency and performance.• Oversee global governance and brand safety across corporate, regional, and licensed accounts.• Optimize platforms including Sprinklr, Cerby, and EveryoneSocial to integrate publishing, listening, and reporting.• Build data-driven strategies that balance global storytelling with local relevance.• Partner across Marketing, Communications, Legal, and Product to align messaging and amplify brand presence.• Champion employee advocacy and community engagement through Goodyear Voices and advanced social listening.
EDUCATION
The Ohio State University
Bachelor of Science, Human Ecology, focused on Consumer Affairs & Communication
Franklin University
Master's, Marketing and Communications
Franklin University
Master of Science - MS, Marketing
SKILLS
ABOUT LINDA LOLLO
I’m a collaborative social media leader with 15+ years of experience shaping how global brands show up online. I build strategies that connect creativity with data — driving alignment, engagement, and measurable results across regions.At Goodyear, I lead global social media strategy, innovation, and governance — partnering with cross-functional teams to deliver consistent storytelling, elevate brand performance, and empower markets to activate locally. I’m passionate about building high-performing teams, fostering a culture of experimentation, and using insights to make every post count.Always curious about what’s next — from emerging platforms to employee advocacy to the next big content trend — and how digital storytelling can keep brands ahead of what’s coming.
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